Why fashion needs to be sustainable
- It takes 2/3 of a pound of toxic herbicides and pesticides to grow the cotton in this one pair of jeans. It’s grown in places like South Asia or Africa, where they use chemicals that are toxic to farm workers. Chemicals that seep into the soil and the ground water, cause cancer, immune and nervous system disorders, and birth defects, and kill wildlife.
- More than 2,000 gallons of water are used to grow the cotton and dye the fabric that goes into a single pair of conventional jeans. When that water is discharged, it contains toxic chemicals that poison drinking water and aquatic ecosystems.